Not original. We tried to emulate a known leader in the industry. We don't mind being mistaken for that company.

Somewhat original. We modeled our design off existing logo designs but we tried not to be too obvious.

Basically original. We made our logo from scratch.

Not crowded. The logo is a single element that can be understood at a glance.

Very crowded. The logo is an elaborate illustration, or a collage of several elements.

Somewhat crowded. The logo is a fairly detailed illustration with several separate elements, e.g., a logo name, a tag line, 2 separate drawings.

Somewhat colorful. We used 3-4 different colors.

Not colorful. We used 2 colors in our logo design.

Very colorful. We included at least 5 different colors, including 2 shades of blue.

Fairly easy to read. Either the word is very clear and easily comprehended, or no words were used in the logo.

Moderately difficult to read. I can't read the logo text at a glance, but give me a few seconds and I know what it says.

Difficult to read. The words look great but are hard to decipher, especially from a distance. Or, there are so many words it's hard to read the text at a glance.

Not very well. The logo gives no indication as to the nature of the company or an incorrect impression, e.g. using neon pink for a conservative law firm.

Moderately well. Either an illustration attempts to depict what our company does, or the overall "feel" of the logo somewhat represents the nature of our business.

Well. Users can basically tell the nature of our business as well as the type of personalities they will encounter.